IP ownership is a hot topic for NFT projects and not every project has got it right in the past. At Jumpcut, we want to make sure we empower our NFT holders. 

We’ll be giving our NFT owners non-exclusive commercial rights to their Heroes from the start. If you own a Hero, you can use them in your own content however you wish and crucially, you can monetize this content too. We’ve got some guard rails to ensure that the Heroes aren’t misused in a way that hurts the brand for the entire community; you can’t use them for hate speech, racism, pornography, or any illegal content. If you’re familiar with the Bored Ape Yacht Project, we’re taking a similar approach to IP as them because we’ve seen how much their community loved what they did. 

Fundamentally, we want to foster a bottom-up approach to storytelling as opposed to the top-down approach that is prevalent today. In the latter, you’re told the story but in the bottom-up approach, you’re helping create the story as well as experiencing it. The Star Wars community has a rich history of creating fan fiction which sometimes influences the writers but it’s difficult to prove where the ideas have come from. Our community will come up with narratives that we’d never have thought of and receive full credit. Maybe your stories will take off and make your Hero famous!

It’s vital that we incentivize creativity as much as possible. Our entire team shares this passion as we’ve all wanted to share the stories we’ve imagined in our heads. A member of our creative team, Kevin Tancharoen, once developed a fan film set in the Mortal Kombat world. The people in charge saw it and hired him to write an entire season for them!

Fanfiction has been around as long as storytelling has but most people don’t have the same experience as Kevin. Many keep their ideas hidden for fear of copyright claims and making money from their passion seems an impossible task. You don’t have to worry about this with us. We’re providing you with the full 3D models of the Heroes to make it easier for you to use them in whatever you’d like to create.

Jumpcut will also hold non-exclusive rights to the art associated with the NFT Heroes so we can also generate value for the entire community. Several of my colleagues have experience producing TV and film content at the highest level and are looking forward to experimenting with the Heroes in new stories. For example, Winnie Kemp produced the award-winning “This Close” for Sundance TV and Eric Bromberg produced a #1 movie on Netflix. We’re also partnering with world-leading agency WME who will help us attract top-quality talent to maximize the IP value of the NFT Heroes values.

Make sure to keep up to date with our posts as we get closer to launch. You don’t want to miss the chance to own your own NFT (and own the stories about them you create!)

Dilip Rajan (@DilipSRajan)
Head of Product, Jumpcut Media